Kellie in NYC

Kellie Wright

Creative Thinker, Problem Solver, Art Lover, conveying ideas through the fusion of art & design. I’m into concept development, branding, the intricacies of user experience and essentially all things related to design.  A wellness loving yogi who’s a sci-fi and fantasy junky, and super-hero movie watching, tea drinking, nature inspired, fashion forward, art enthusiast, always looking for a new adventure.

You could call me a rarity – I have a background in advertising, and web development to compliment my education and experience in graphic design which allows me to think about projects from all aspects. I’m always searching for meaningful passion projects to work on on the side, and I’m super into helping startups establish their vision. 

Lets chat over a latte (I’m into the finer things) or other hot beverages : )

Experience

User Experience Designer
FarmLead (Apr 2019 – Present) 

Creative/Art Director
Elite Digital Agency (2015 – 2019) 

Owner/Designer
Wright Idea (2012 – Present) 

Product Designer
FrontRunner Professional (2014 – 2015)

Graphic Designer
Spark Productions (2013 – 2014)

Graphics Assistant
St. Lawrence College (2013 – 2014)

Graphic Design Intern
Modern Fuel Artist-Run Centre (Mar-Apr 2014)

Market Research Assistant
St. Lawrence College (May-Sept 2012)

Knowledge

Tools
Illustrator
Photoshop
InDesign
AfterEffects
XD
Sketch
Figma
Invision
HTML & CSS
WordPress
Powerpoint
Google Suite

UX Skills
User Research
Personas
Journey Maps
Sitemaps
Information Architecture
Wireframes
Prototyping
Interaction Design
Usability Testing
Data Analysis
Copywriting
Project Management

  • Research

    This begins with researching the industry and the company and/or product. Then, I move on to similar projects and companies to determine the market trends and what will set this project apart from them.

  • Inspiration

    Why inspiration? Reviewing stellar design work sparks new ideas for me, as well as determines the stylistic approach that will be retained for the project. This could range from illustration styles to website layouts.

  • Concept

    This is where the research and inspiration are combined into a brainstorming jumble of thought trains, mind maps and sketches upon sketches of new ideas and visual concepts.

  • Production

    Then I bring rough work to the computer for execution. Colour, effects, photos, and text are all combined to enhance the initial work. Concepts are narrowed down to those that send the most clear message.

  • Finalization

    A final, single concept is chosen by myself and key stakeholders for refinement. At this point, the entire project is reviewed and elements are tweaked and enhanced to complete the process.

My Specialties

Consultation
I provide consulting services to help you determine your design needs and ideal solutions. This happens before any other part of the process to ensure that you are making the best decisions to help improve your business.
Branding
Branding your business is like giving it a face and a personality that people can get attached to. If your brand is distinctive, relatable, and targeted to the right audience, it will gain recognition and your consumers will want to stay connected.
Web Design
Your website is your business hub, it's where your audience goes to find key information about you. Ensuring that you have a site that reflects your brand, values, and gives users the information they want to find is important in improving your brand reputation and user satisfaction.
Illustration
No matter what the project, finding a way to incorporate illustration will always draw attention. It paints a picture, tells a story, and creates character and personality. There are a million possibilities when it comes to illustration and style choices.
Print Design
Print is an effective and engaging way to target a very specific audience. Print pieces are tangible objects that can provide physical interaction to the user, making the information more memorable when the right options are explored.
Packaging
To make a product stand out in a sea of brands, innovative packaging is key. The packaging is an opportunity to give information about the product and to engage consumers. The more innovative and distinctive, the better.

Wonderful Clients

Get in Touch



Contact Info

I’m always looking to take on a new challenge, so please feel free to contact me with any design inquiries you may have. You can also easily request a quote online using the form below.

Launch a New Project

If you’re interested in starting a project, complete this form and I’ll be in touch within a few days!

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Branding
Web Design
Print Design
Illustration
Packaging
Marketing
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