Creative thinker, problem solver, design leader, who’s passionate about creating solutions to complex and meaningful problems. I’m into concept development, branding, the intricacies of user experience and essentially all things related to design. A wellness loving athlete who’s a sci-fi and fantasy junky, tea drinking, nature inspired, fashion forward, art enthusiast, always looking for a new adventure.
You could call me a rarity – I have a background in advertising, and web development to compliment my education and experience in graphic and user experience design, which allows me to strategize and contribute to projects holistically. I’m always searching for meaningful passion projects to work on on the side, and I’m super into helping startups establish their vision.
Let’s chat over a latte (I’m into the finer things) or other hot beverages : )
Director of Product & UX
Combyne Ag (Feb 2022 – Present)
UX Lead & Product Manager
Combyne Ag (Jan 2020 – Feb 2022)
FarmLead (Apr 2019 – Jan 2020)
Elite Digital Agency (2015 – 2019)
Wright Idea (2012 – Present)
FrontRunner Professional (2014 – 2015)
Spark Productions (2013 – 2014)
St. Lawrence College (2013 – 2014)
Graphic Design Intern
Modern Fuel Artist-Run Centre (Mar-Apr 2014)
Market Research Assistant
St. Lawrence College (May-Sept 2012)
Miro & FigJam
HTML & CSS
This begins with researching the industry and the company and/or product. Then, I move on to similar projects and companies to determine the market trends and what will set this project apart from them.
Why inspiration? Reviewing stellar design work sparks new ideas for me, as well as determines the stylistic approach that will be retained for the project. This could range from illustration styles to website layouts.
This is where the research and inspiration are combined into a brainstorming jumble of thought trains, mind maps and sketches upon sketches of new ideas and visual concepts.
Then I bring rough work to the computer for execution. Colour, effects, photos, and text are all combined to enhance the initial work. Concepts are narrowed down to those that send the most clear message.
A final, single concept is chosen by myself and key stakeholders for refinement. At this point, the entire project is reviewed and elements are tweaked and enhanced to complete the process.
Get in Touch
I’m always looking to take on new projects, so please feel free to contact me with any design inquiries you may have. You can also easily request a quote online using the form below.
Launch a New Project
If you’re interested in starting a project, complete this form and I’ll be in touch within a few days!