Powell Foundations is a brand new company formed by the combination of Black Rock Foundations and Powell Contracting. The client hired us at Elite Digital to create a brand that would help show that they are a new, more trustworthy and innovative company than before.
After a meeting with the client, I worked with a Graphic Designer on my team to brainstorm concepts for the company’s new direction. The idea of moving forward was something we kept coming back to so we worked from there to start the designs. This is the concept we came up with. The logotype is custom designed to show strength and structural stability as well as innovation. The arrow further drives home the idea that Powell Foundations is moving forward and leading the foundation industry. We also created a temporary landing page in place of the old website to highlight the new services and direction of the company.