The purpose of this project is to attract a different market of readers to this series. The existing books are directed more towards a younger generation, portraying the image of the main characters as the feature illustrations on the covers. But after reading this series, it is evident that they can be enjoyable books at any age.
These new covers all portray a symbolic object that represents a huge turning point in each story, or a common motif that appears throughout the book. The objective of this direction is to cause intrigue about the book and its plot before even reading the synopsis. This new theme portrays a whimsical and mystical atmosphere that represents the story within the covers of the novel.