Forest Hill Homes is a housing development company that values innovative design and the highest possible quality. They hired Elite Digital to complete the re-design of their website which consisted of one page, as well as separate their two companies – Forest Hill Homes and State Building Group. We then built a full scale website for both parts of the company, and micro-sites for each of their housing communities.
I worked as the Art Director, strategist, and designer on this project and worked with a Front-End Developer on my team for the website development. My idea was to create two websites for the client that would look very alike, but have separate branding aspects in order to cater to the different target audiences. State Building Group focused on a younger audience, selling high-quality condos, while Forest Hill Homes focused on an older, family based audience looking to spend more money on a home outside the city. We also wanted to incorporate a Home Finding tool on the website to help users sort through the database of available homes more quickly.