This was a project done for Aroma Espresso Bar through Elite Digital Agency. We were hired to take over their social media platforms and come up with more engaging content. The Creative Director and Social Media Manager came up with a campaign for the holidays where we could invite viewers to enjoy hot beverages, delicious food, and time with their loved ones all at Aroma.
As a team, we decided that the most engaging way to execute the campaign would be through a series of videos that we would release every day, for 24 days before the holidays. We called it the Aroma Holiday Countdown. I then took the lead on the graphics for the project, and used their current branding to design an ‘advent calendar’ style video with simple, appealing illustrations. As I executed designs for the various days of the countdown, I worked with our in-house animator to get the graphics in motion.