Client

Evolution is a product of J. Thompson Technology, an up-and-coming innovative product business. It’s the first ever cordless hairdryer to go on the market, and the task is to create a package design that will speak to that. The product has now had a sneak preview pre-order event and is on its way to the retail market once production can begin. The package design and product release is still in progress.

Rationale

Above, you will see the promotional materials that were at the event, and the package design as a work-in-progress. Evy, the new title of our robot friend, is the character I came up with to represent this product. She is a sassy robot ahead of her time, the perfect icon of an evolution, with blowdrying power still unknown to man-kind.

 
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