Hello! I am Kellie Wright, a Graphic Designer based in Toronto, Ontario. I love using design as a means to articulate an innovative idea and specialize in creating brands that are distinctive and unique. I have a passion for illustration, branding, and packaging, and enjoy information organization as it quenches my desire to organize all things.
I graduated from St. Lawrence College with an Advanced Diploma in Graphic Design and have since continued to develop my skills and knowledge in the design industry. These skills range from concept development and illustration to branding, packaging, and web design.
For me, the most important and interesting part of the design process is solving a problem, whether it is for the client or the user, or ideally both. I am always thinking from a user perspective to make sure that the final product is as effective as possible.
I currently do freelance web and graphic design for clients in all industries. In my spare time I enjoy super hero movies, science-fiction, and indulging in sushi. I’m a book worm, health nut, tea addicted, fashion enthusiast, with a passion for meaningful work. When searching for inspiration, I can be found long-distance running and exploring the city.
Elite Digital Agency
Art Director (2015 – Present)
Wright Idea Design
Sole Proprietor/Designer (2012 – Present)
Web Designer (2014 – 2015)
Spark Production House
Graphic Designer (2013 – 2014)
St. Lawrence College Student Association
Graphics Assistant (2013 – 2014)
HTML & CSS
This begins with researching the industry and the company and/or product. Then, I move on to similar projects and companies to determine the market trends and what will set this project apart from them.
Why inspiration? Reviewing stellar design work sparks new ideas for me, as well as determines the stylistic approach that will be retained for the project. This could range from illustration styles to brochure layouts.
This is where the research and inspiration are combined into a brainstorming jumble of thought trains, mind maps and sketches upon sketches of new ideas and visual concepts.
Then I bring rough work to the computer for execution. Colour, effects, photos, and text are all combined to enhance the initial work. Concepts are narrowed down to those that send the most clear message.
A final, single concept is chosen by myself and the client for refinement. At this point, the entire project is reviewed and elements are tweaked and enhanced to complete the process.
I’m always looking to take on a new challenge, so please feel free to contact me with any design inquiries you may have.
If you are interested in starting a project, fill out the form below and I will be in touch with a brief proposal.