Kellie in NYC

About Me

Hello! I am Kellie Wright, a Graphic Designer based in Toronto, Ontario. I love using design as a means to articulate an innovative idea and specialize in creating brands that are distinctive and unique. I have a passion for illustration, branding, and packaging, and enjoy information organization as it quenches my desire to organize all things.

I graduated from St. Lawrence College with an Advanced Diploma in Graphic Design and have since continued to develop my skills and knowledge in the design industry. These skills range from concept development and illustration to branding, packaging, and web design/development – a.k.a. coding.

I have always loved problem solving, making concept development the most intriguing part of every project for me. It has also led to my keen interest in UX design. I love finding better and easier ways that people could be using to navigate websites, use apps, or even navigate buildings.

I currently do freelance web and graphic design for clients in all industries. In my spare time I enjoy super hero movies, science-fiction, and indulging in sushi. I’m a book worm, health nut, tea addicted, fashion enthusiast, with a passion for meaningful work. When searching for inspiration, I can be found long-distance running and exploring the city.

Experience

Elite Digital Agency
Web Designer (2015 – Present) 

Wright Idea Design
Sole Proprietor/Designer (2012 – Present) 

FrontRunner Professional
Web Designer (2014 – 2015)

Spark Production House
Graphic Designer (2013 – 2014)

St. Lawrence College Student Association
Graphics Assistant (2013)

Knowledge

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe AfterEffects
Adobe Edge
Adobe Muse
Adobe Dreamweaver

Sublime Text
Komodo
Transmit
HTML & CSS
WordPress
Custom CMS
Microsoft Office

  • Research

    This begins with researching the industry and the company and/or product. Then, I move on to similar projects and companies to determine the market trends and what will set this project apart from them.

  • Inspiration

    Why inspiration? Reviewing stellar design work sparks new ideas for me, as well as determines the stylistic approach that will be retained for the project. This could range from illustration styles to brochure layouts.

  • Concept

    This is where the research and inspiration are combined into a brainstorming jumble of thought trains, mind maps and sketches upon sketches of new ideas and visual concepts.

  • Production

    Then I bring rough work to the computer for execution. Colour, effects, photos, and text are all combined to enhance the initial work. Concepts are narrowed down to those that send the most clear message.

  • Finalization

    A final, single concept is chosen by myself and the client for refinement. At this point, the entire project is reviewed and elements are tweaked and enhanced to complete the process.

Portfolio

Consultation
I provide consulting services to help you determine your design needs and ideal solutions. This happens before any other part of the process to ensure that you are making the best decisions to help improve your business.
Branding
Branding your business is like giving it a face and a personality that people can get attached to. If your brand is distinctive, relatable, and targeted to the right audience, it will gain recognition and your consumers will want to stay connected.
Web Design
If your website hasn't been touched in over 5 years then it's probably time for an update. A fresh look on your website and some reorganization can drastically improve your client reputation and user satisfaction.
Illustration
No matter what the project, finding a way to incorporate illustration will always draw attention. It paints a picture, tells a story, and creates character and personality. There are a million possibilities when it comes to illustration and style choices.
Print Design
Print is an effective and engaging way to target a very specific audience. Print pieces are tangible objects that can provide physical interaction to the user, making the information more memorable when the right options are explored.
Packaging
To make a product stand out in a sea of brands, innovative packaging is key. The packaging is an opportunity to give information about the product and to engage consumers. The more innovative and distinctive, the better.

Wonderful Clients

Get in Touch


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Contact Info

I’m always looking to take on a new challenge, so please feel free to contact me with any design inquiries you may have.

Launch a New Project

If you are interested in starting a project, fill out the form below and I will be in touch with a brief proposal.

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 Branding
 Web Design
 Print Design
 Illustration
 Packaging
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